Sure it's promotional but this is actually got a good cause behind it as well, planting more flowers to help keep bee's alive. Because without them we'd be in a lot of hurt. Cheerios will send you 500 wildflower seeds for free to help save the honeybee.
Get your free seeds here: http://www.cheerios.com/bringbackthebees
Get your free seeds here: http://www.cheerios.com/bringbackthebees